Articles

While it is a tool used quite commonly in the marketing mix by many businesses, there surprisingly isn’t a uniform understand of what market research is. The most common understanding of market research is as follows: Marketing research is where a company/business gathers information and researches markets for acceptance of a specific product or service.  Market research can be online or offline and can include different types of social and opinion research about individuals and organizations […]

Working from home is a modern-day reality for many — businesses as well as individuals. For businesses, the need to reduce expenses and overheads is leading to increased outsourcing, telecommuting and hiring of part time work from home team members. For individuals, there can be any number of reasons, ranging from health to family, why working from home may be a necessity. The inability to commute and work in an office makes working from home the […]

If you have read the first part of our series of articles on Market Research — What is Market Research — you would know how there is an inconsistency in the understanding and scope of market research. In this second part of the series, we focus on one of the goals that market research can help you achieve — measuring and ensuring customer satisfaction. Why measure customer satisfaction? In a buyer’s market, it is important for […]

Working from home can seem like the answer to all of your prayers. It can relieve transportation costs, daycare costs and it can even open up more doors for family time. Many even think that working from home can be stress free with no one holding you down, and no office/peer pressure. In fact, some believe that working from home is the solution to all of their problems! All of these ideologies are correct if you […]